market research

noun

: research into the size, location, and makeup of a product market
market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web
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According to market research firm Global Market Insights, the industry is expected to surpass $50 billion by 2030, driven by a mix of rising sleep disorders, awareness of the health impact of sleep, and demand for high-performance wellness tools. Kate Hardcastle, Forbes.com, 26 Mar. 2025 To create our 10th anniversary lists, Forbes partnered with market research firm Statista to survey more than 217,000 employees working at companies within the United States that employ more than 1,000 people. Rachel Rabkin Peachman, Forbes, 25 Mar. 2025 Refreshers and agua frescas are increasingly showing up on menus, while fast-food chains expand their specialty iced coffee, hot chocolate and energy drink options, according to market research firm Datassential. Amelia Lucas, CNBC, 23 Mar. 2025 That sharp increase is driving many consumers to cut back on non-essentials like snack foods, according to market research firm NIQ. Andrew Torgan, CNN, 23 Mar. 2025 See All Example Sentences for market research

Word History

First Known Use

1920, in the meaning defined above

Time Traveler
The first known use of market research was in 1920

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Cite this Entry

“Market research.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/market%20research. Accessed 4 Apr. 2025.

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